Community operation is a product of Internet traffic executive list dividends. We can see that no matter what kind of Internet work you are engaged in, you executive list will almost always use the community. Since the application of community operation is so extensive, how to make community operation more systematic? The author shared his method of building a community operation data system from 0 to 1, let's take a look. 1. What is community operation .
From the perspective of the general executive list environment, community operation is the product of the gradual disappearance of the Internet "traffic dividend". Companies have gradually shifted from the "enclosure movement" of savage growth in 2015 to the vertical executive list traffic mining of "intensive cultivation". The definition given by Baidu Encyclopedia is: community operation refers to the need to connect group members with certain bonds,
So that members have common goals and continuous executive list mutual exchanges, and group members have a common group consciousness and executive list norms. A simple understanding can be seen in the following figure: Community operation can be understood as the establishment of contacts between operators and users through the community (enterprise WeChat, WeChat group, etc.). In this way, users are guided to convert into loyal users of the product, and then pay for conversion. 2. Why do community operations?