Then we talked about the lottery. I thought that the lottery would be drawn if I got it all together, but I didn’t expect it to be a fixed 24 hours, that is, I would know how much I won the next day. This setting is also fine, I can accept it.
But the results that followed made me unhappy.
Those unpleasant points
1. The problem of winning rate
A basic design of this event is that for every successful invitation, your winning rate will double. You can see that I have 16 people to help, and the winning rate is up to 16 times, far ahead of other participants.
According to this logic, I thought for a while, the red envelope in my own must be the largest one, after all, the most contribution and the highest winning rate.
However, I think too much...
The winning rate of 16 times is not worth my trumpet (the one that won more than 3 yuan) with 0 times the winning rate.
So what's the use of the 16x winning rate? Gives hope of hitting the jackpot, and then breaks it by hand in illogical ways. Could it be that my winning rate was very low at the beginning, and finally it took 16 people to reach a level similar to everyone's winning rate?
This obviously doesn't make sense.
For user operations, and it also serves as a warning to everyone.
In fact, as early as when I participated country email list in this event, I had a hunch that there would definitely be a threshold for the final withdrawal.
Because of the 50 yuan red envelope, the average of 18 people is 2.78 yuan each, and these people just completed the simple operation of entering the applet and clicking the lottery, which did not bring any benefits to the organizer.
Therefore, the organizer will not easily send the money out.
Also to verify my conjecture, I tried my best to attract people, and when the lottery was drawn, I immediately went to withdraw.
The withdrawal process is also a very classic set of processes at the moment. Enter the mini program customer service session scan the code to follow the official account H5 interface to withdraw.
The cash withdrawal threshold is 20 yuan. Well, I have been working for nothing.
To get this poor red envelope back, either I will continue to struggle and participate in the lottery activities inside, saving one by one;
Either I give up and leave this "scumbag".
Hi, irritating, I'm so stupid (manual dog head)
03 Those bright spots
I didn't get the red envelope, but I'm actually fine.
The point is that we have gained a deeper understanding of research through our activities.
There are actually quite a few highlights here, so let me briefly summarize:
In the service notice, the promotion of the start of the event, the high red envelopes and the scarcity of time stimulate users to participate;
In the event details page, the first, second, and third sections explain the rules of the event, and pre-solve the user's doubts;
Smooth event design, service notification → applet → invite friends to help, very simple and smooth process;
When withdrawing cash, I asked to follow the official account. I tried 2 times, followed 2 official accounts, and the account also became popular;
The design of the withdrawal threshold stimulates users to continue to participate in activities to a certain extent, and also reduces the cost of activities.
In the case of shortcomings, the unpleasant places above have been mentioned in detail, so I won't repeat them.
Of course, the most unpleasant thing is that I did my best and took the average amount of money, which really made me deduct points from the lottery applet in my heart.
Of course, it will not be abandoned. After all, its main function - lottery, is still quite good!
In addition, this is just the tip of the iceberg in the lottery applet operation activities. Now the activities in it can be described as "a hundred flowers blooming". It is strongly recommended that friends who are interested in new and active activities will continue to pay attention to it.
Of course, in the future, I will continue to conduct in-depth research to show you the power and charm of this lucky draw!