If you're freelance, you've probably come across clients who don't want to invest money in a new project. We have all had to deal with this problem; we spend weeks working on a new idea, but in the end we are not sure that our proposal will be accepted. This happens very often in digital marketing and the online business world. Although managers are increasingly aware of the importance of investing in certain areas, such as seo, social media or content marketing, many do not know much about email marketing. The fact that many brands send spam, buy databases or share private information with other companies and many other intrusive practices have made it very difficult for consultants and marketers to request a
Quote to perform actions by e-mail. Despite the importance of communicating with customers and prospects by email (in a legal and consensual manner), you company mailing list may have to "Convince" managers or bosses who may be afraid to invest in this type of strategy. Do not worry; today we will help you. 1 how to reduce the “fear” of investing in email marketing 1.1 ► estimate the results in terms of objectives 1.2 ► predefine a realistic action plan 1.3 ► set measurement parameters 2 how to prepare an email marketing proposal 2.1 ► statement of the problem 2.2 ► it is now time to present your project. 2.3 ► minimize risks 3 conclusion 3.1 related publications: envia hasta 75,000 free emails! How to reduce the "Fear" of investing in email marketing before submitting a proposal
To the person in charge of making the final decision, you will need to estimate the results of your actions over the long term. With a plan in mind, you'll not only reduce the aversion a manager may feel when investing in email marketing or any new project, but you'll also feel more confident explaining your reasons. ► estimate the results in terms of objectives to convince an investor to make the right decisions that will lead them in the right direction, you will need to show them what the benefits of your proposal will be. Not only that, but you also need to dig deeper to answer all the questions and defend your project with arguments. Of course, with any marketing activity, we seek to achieve increased revenue, but many