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The most basic building block of any business in the modern media ecosystem is the website. Customers are no longer just using a company's website for contact information, but to inquire about products, converse with other users, and even consume relevant content. As such, a company's website has become one of the most valuable digital marketing tools, offering engagement and information in exchange for insight and data. “Big data” often evokes images of large, complex campaigns that require advanced analytics. However, data collection is much easier than this. forums and comments Company blogs are fast becoming a business staple as part of a content marketing strategy that connects customers and opens businesses to new opportunities .
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