If you're not Amazon or IBM, you don't need a plethora of menus and submenus. So many options overwhelm people that they simply can't find what they're looking for easily. Keep the main menu to 5-7 options or less.
Show related posts
One of your clients just read your article, now what? This is where related or recent posts are displayed. Most WordPress-related post plugins allow you to Latest Mailing Database provide links in the form of thumbnails. This makes related posts appear more clickable and encourages people to stay and browse more of your articles.
Check Mobile Navigation
On the go, your customers will open your website on their smartphones. So if your mobile version doesn't provide proper navigation, you'll lose them faster than you'll win them.
The "hamburger menu" has become an industry standard, and you should consider implementing it to let users know where they can navigate further on mobile devices.
Websites are not fiction. Users scan websites, sometimes even after bits and pieces of information they need at a particular moment. Your content titles, product pages, categories, and all other types of content should be easy to view and effortless to read.
You need to arrange content in a way that is easy to navigate, but at the same time communicate the value you want to provide.
Homepage Content Hierarchy
The way you organize your homepage content directly affects conversion rates. A clear hierarchy of content is important because people browse the content on each page, and typically don't stay for more than 10 seconds in the process. An example of a content hierarchy that always works like a charm from Tyche Softwares.
Connect : Always connect your product/service to the problem you're trying to solve.
Description : Describe the product/service you offer.