Primitive budding and slow exploration stage 2000-2012
The ToB market of online education, to be precise, the ToG market, has a development history of about 20 years. The 1990s was the budding period of China's Internet, and the budding of the education industry was also at this stage.
Around 2000, the teaching resources and teaching resource management website - Resource Network (Library) began to appear, and then resource products were gradually differentiated to form courseware/teaching plans and test products. At this stage, online reading products began to develop, except for the resource library. Comparatively formed application products.
In the past few years, Flash was very popular, and many teaching/learning resource tools and resource products in the form of flash appeared.
However, Baidu Wenku was born in 2009. By December 2011, Baidu Wenku was optimized and revised. The content focused on the four major areas of education, PPT, professional literature and application documents. In 2014, the number of documents shared by netizens has exceeded 100 million, and the free sharing of documents by netizens has been completed. With the breakthrough from quantitative change to qualitative change, the dividends of the resource platform have been greatly impacted. Ladder.com (the entrepreneurial project of Gong Haiyan, founder of 91 Chuanke), which was launched in a high profile in November 2013, was closed in September 2014. Although there are many factors in the failure of Ladder.com, the concept of a large platform for K12 phone number list educational resources has obviously been missed. This is the opportunity for the development of a large resource platform.
2012 is called the first year of MOOCs. MOOCs are popular in China, but MOOCs are more suitable for higher education and adult learning, and are not popular in the K12 field. The year 2013 was called the first year of micro-lectures. The short form of micro-lectures was more in line with the concept of curriculum integration. The educational community once believed that micro-lectures were the fulcrum of teaching reform. The class network exploded in large numbers.