Apr 10, 2022
In Welcome to the Forum
Data Analysis Use analytical information to proactively Latest Mailing Database trigger marketing campaigns. For example, update your RFM scores. Based on the customer's historic value, create a VIP club with sliding scale of rewards. The more valuable Latest Mailing Database customers receive greater rewards Overlay demographic or firmagraphic information onto your marketing database. Identify customer penetration by demographic or firmographic Latest Mailing Database criteria. When I worked at a b-t-b catalog marketing company, we Latest Mailing Database overlayed SIC code and employee size data. I found that there were significant pockets of customers in SIC codes other that our core groups. Based on this profiling, I looked for advertising vehicles Latest Mailing Database reaching the uncovered SIC's. For more sophisticate analytical Latest Mailing Database procedures, conduct a model to predict behavior. You will need a specialist for this who understands statistics and data.