Many young people who grew up on the Internet enjoy communicating by e-mail or instant messaging and have never learned the mailing list mechanics--and benefits--of direct mail. They have little experience with the complexities of list acquisition, distribution, printing and the strategies and tactics of direct-mail creative. This generational predisposition toward e-marketing tools often means. That companies are not taking advantage of all the direct-marketing methods that are available to them. But the trend is changing. The DMA, representing mail, phone and online direct marketers, in its 2005 response rate study demonstrated mailing list a noticeable growth in corporate use of direct mail, after some years of decline. In its review of 21 industries, from computers to agriculture, the DMA documented direct mail edging out e-mail response rates by 2.77% to 2.48%. E-mail outperformed direct mail in the study as a lead generator 3.15% to 2.15%, but, again, the results are considerably diluted by the fact that only a comparatively small proportion of potential customers on lists agree to receive e-mail. A fairly mailing list higher percentage of those became leads, but the statistical majority of prospective customers have chosen not to get unsolicited e-mails.

Sweeten the pot further by detailing how you'll be sending the names and addresses of these fresh prospects on peel mailing list 'n stick labels - that these mailing lists will belong to him on receipt - and that you encourage him to copy them for follow up mailings... You charge each of these publishers $100 a year for this service, and even when you have 100-150 signed, keep looking for and attempting to sign more publishers. Don't ever stop soliciting publishers, and go after the biggest as well as the very smallest of them With a number of accounts signed mailing list and paid, you place an ad such as the following, in several national publications: FILL YOUR MAILBOX WITH OPPORTUNITY! World's leading Money-Making publications! Free trial subscriptions! $2 for processing to: (Your name & address). When the responses to your ads come in, type the names and addresses onto "master" sheets or put them into your computer systems mailing list as respondents to your advertising. Sometime around the 15th of each month, copy your masters onto the number of customer sheets of labels you need, and send them out. You bank the money from your advertising respondents.